Hiren Shah Email Address

Financial Planning and Analysis Manager Channel Analysis

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►What Drives MeI am a Senior Business Intelligence and Data Analytics Expert with extensive experience gathering, reviewing and dissecting complex data to understand customer behaviors, providing business intelligence for strategic business decisions across finance, marketing and overall customer experience. I have experience devising queries using SQL and Tableau, identifying trends to formulate plans and marketing campaigns that target specific audiences to drive revenue and align with organizational objectives.►Areas I Excel InMy exceptional business acumen with a background in accounting and finance allows me to evaluate key business drivers and build solid relationships across cross-functional teams to develop processes and tactical strategies. I have exceptional communication and presentation skills to prepare comprehensive reporting and deliver to leadership executives, successfully influencing them to align with goals and objectives. As a results-oriented professional, I constantly seek opportunities to transform business practices into innovative, cost-effective solutions resulting in more efficient operations. ►Some of My Proudest Accomplishments✶Revealed commission gaming activity that resulted in substantial undue commission payouts to sales team. ✶Implemented controls to prevent future incidents.✶Launched initial financial model from promo phase, continual analyzed and monitored to devise KPIs for leadership. Completed financial postmortem for promo which resulted in larger scale launch.✶Automated SQL queries and Excel VBA functions used in reviewing B2B accounts saving 1-2 hours of time per review and significantly reducing errors.✶Led local Uber promo launch and reported on performance. Drove promo expansion in other markets.✶Built platform for claims from the BP oil spill.✶Discovered $90k of loss at steel plant through data and document review.✶I am fluent in four languages: English, Gujarati, Hindi and Spanish.