Advisory Board Member
Blue Cross Blue Shield of Michigan provides or administers health care benefits to more than 4.8 million members through a variety of health care options, including Traditional Blue Cross Blue Shield, Blue Preferred and Community Blue PPOs, Blue Choice Point of Service and Blue Care Network HMO. The nonprofit company is the health plan of choice for more than 78,000 Michigan businesses.
International Marketing and Brand Management Professional with 9 years of experience in consumer durables and over 7 years in insurance and financial services. Previous experience includes launching a new brand internationally outside of North America. Outside-of-the-box, strategic thinker with experience conducting business across many cultures and borders, marketing to multiple demographics both B2B and B2C. Results-driven leader who collaborates with internal cross-functional teams across the marketing mix to acquire and retain business. Specialties: Marketing, branding, management, media planning, negotiation, international business, healthcare marketing, customer experience, marketing strategy, finance, budget management, insurance, financial services, brand management, web design, lead generation, search marketing, international marketing
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