Senior Advisor
The Blue Cross and Blue Shield Association (BCBSA) announced today that John Forsyth, Wellmark Blue Cross and Blue Shield's Chairman and CEO, has been elected as Chairman of the BCBSA Board of Directors. BCBSA is made up of 37 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for 100 million individuals-one in three Americans.
Collaborative and creative communications executive with more than three decades experience counseling C-suite leaders in corporate and consulting environments. Consistent record of driving growth and producing long-term value by protecting and enhancing brands and reputations. Success building strong teams capable of providing solutions to communication challenges in highly regulated industries including alcoholic beverages, healthcare, and insurance.
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