Executive Director of Strategic Communications and Outreach
A top Texas Christian University, As one of the top Texas colleges & Universities, Baylor offers a variety of undergraduate & graduate programs.
I serve as Temple College's Executive Director of Strategic Communications and Outreach, where I lead the college's marketing and media relations strategies. I am also tasked with overseeing the college's student recruitment strategies and resources. I have helped my organizations generate tens of millions of dollars in earned media coverage by building strategies centered on content creation, media relations, and the marketing of top-tier, media-trained and responsive experts. Prior to Temple College, I led Baylor University Media and Public Relations team's efforts to identify, recruit and train higher education faculty experts to work with media. I also lead Baylor's Marketing & Communications content strategy implementation team to develop monthly strategies for Baylor’s social media and online marketing efforts. I have been working in the media communications, public relations and marketing world for more than 20 years. Following five years as a newspaper journalist and editor, I moved in 2004 to higher education, where I've worked to advance two four-year universities and now Temple College. For more than a decade, I have taught college courses in journalism, media writing, technical writing and media law and ethics. Additionally, I am a freelance communication and marketing consultant, offering services to small businesses, entrepreneurs, churches and nonprofits. Specialties and skills: faculty experts, media communications, journalism, marketing, media training, higher education, public relations, media relations, internal and external communications, media writing (newspaper, magazine, PR), communication consulting, marketing consulting, coaching, publication design, radio, editing, event planning, Web experience, writing for the Web, media monitoring, teaching, public speaking, lecturer, adjunct professor