Performance Marketing Director, Bauer Media
Bauer Media is Australia's multi-platform magazine publisher which located in Camden London.
As a keen cyclist & climber I’m fascinated by the marginal gains theory of small incremental improvements which, when added together make a significant improvement. I use the same data driven approach to my marketing communications. My colleagues will attest that I love nothing more than split testing and am highly ROI focused using data driven approaches to acquisition and retention. I have a proven history is scaling ecommerce businesses to multi-million pounds and have experience in operating performance marketing globally. CIM qualified with over 20 years experience in digital marketing and working for global video gaming, media (radio & publishing) and data agencies. 2023 mcv women in games finalist in career mentorship Skills include: - A strong understanding of all areas of digital marketing – paid media channels, PPC, affiliates, influencers, SEO, social, display, and email. I love customer acquisition with or without a budget - Email marketing / e-CRM strategies & loyalty scheme experience. Its still my favourite digital channel to convert and retain customers. -I enjoy data driven marketing strategies; monetising data via performance marketing tactics for engaged customers to increase their LTV and to re engage consumers. - Using data intelligently to analyse, create customer persona segments & to help optimise split testing websites ux and user journeys for rewards. - A proven track record in building brands , managing them and optimising performance marketing campaigns in fast moving eCommerce retail environments. Examples inc; video gaming, ticketing, dating subscriptions, gambling (casino & bingo), vouchers & daily deal sites - I manage monthly and annual budgets for the Marketing department paid media and retention -An effective senior level leader, capable of setting and monitoring team goals, influencing stakeholders & external clients -Experience in offline channels; premium rate telephony/sms, radio advertising & print publishing