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Adele Simpson Email Address


Job Title

Performance Marketing Director, Bauer Media

Bauer Media

Bauer Media is Australia's multi-platform magazine publisher which located in Camden London.


As a keen cyclist & climber I’m fascinated by the marginal gains theory of small incremental improvements which, when added together make a significant improvement. I use the same data driven approach to my marketing communications. My colleagues will attest that I love nothing more than split testing and am highly ROI focused using data driven approaches to acquisition and retention. I have a proven history is scaling ecommerce businesses to multi-million pounds and have experience in operating performance marketing globally. CIM qualified with over 20 years experience in digital marketing and working for global video gaming, media (radio & publishing) and data agencies. 2023 mcv women in games finalist in career mentorship Skills include: - A strong understanding of all areas of digital marketing – paid media channels, PPC, affiliates, influencers, SEO, social, display, and email. I love customer acquisition with or without a budget - Email marketing / e-CRM strategies & loyalty scheme experience. Its still my favourite digital channel to convert and retain customers. -I enjoy data driven marketing strategies; monetising data via performance marketing tactics for engaged customers to increase their LTV and to re engage consumers. - Using data intelligently to analyse, create customer persona segments & to help optimise split testing websites ux and user journeys for rewards. - A proven track record in building brands , managing them and optimising performance marketing campaigns in fast moving eCommerce retail environments. Examples inc; video gaming, ticketing, dating subscriptions, gambling (casino & bingo), vouchers & daily deal sites - I manage monthly and annual budgets for the Marketing department paid media and retention -An effective senior level leader, capable of setting and monitoring team goals, influencing stakeholders & external clients -Experience in offline channels; premium rate telephony/sms, radio advertising & print publishing

Other people working at Bauer Media:

Liz MartinPublishing Director Music and Film
Dawn GibsonI Help Business Owners Across the North East Make Informed Decisions About Marketing Investment and Ensure Results
Richard DawkinsExecutive Committee Member
Lucie CaveEditorial Director Bauer Media
Rachel MooreHead of Human Resources Systems and Benefits
Adrian PooleChief Information Officer and Global Technology Director
Stuart AdamBusiness Development Director
Jim BurtonDigital Commercial Director
Jeremy BennettHead of Digital
Caroline McNamara**********@bauermedia.co.uk
Madeleine LancaAccount Manager

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