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Kim Welther Email Address


Job Title

Vice President, CRM and Loyalty

Baesman Group

Baesman is a privately held, nationally-recognized, single-source provider for both marketing strategy and multi-channel execution. Our programs are designed and proven to establish and enhance customer identification, acquisition and retention, while providing ROI measurements on the backend to ensure effective use of invested dollars. We make it easier, faster, and more cost-effective for you to engage your customers in meaningful dialogue, using the channels they prefer most. Baesman clients include, Victoria's Secret, DSW, Kate Spade, Jack Spade, Juicy Couture and Shoe Carnival among others. Baesman is based in Columbus, Ohio.


Leader of Marketing Strategy division with 8 years brand and 10+ years agency experience. A professional with diverse experience in direct marketing, strategic planning, consumer insights, and loyalty. Results-oriented leader with analytic background and a strong track record of leading marketing teams.

Last University
Graduated from Ohio Dominican University
Is based in Pearl City.

Other people working at Baesman Group:

Wes VanderwendePlant President
Carlyn SmithEmail and Digital Marketing Services, Manager, Email and Amp; Digital Marketing Services
Jeff SopkoBoard Member
Karen BaesmanChief Executive Officer
Joey SpencerShipping
Jeremy MyserSenior Email and Digital Specialist
Kelly RinkAccounting and Payroll
Andy SorensonNation and Mid-Tier Sales Intern
Mark KuhnsLogistics and Fulfillment Manager
Joel SmithWeb Ordering Product Specialist
Mike ReesPrinting Estimator and Job Planner
R. Foglesong**********@baesman.com
Leonard PotochnikVice President of Finance and Administration
Jeremy Riga*****@baesman.com
Maribeth MacEVice President of Human Resources
Mark PollexChief Financial Officer

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