Kim Welther Email Address

Vice President, CRM and Loyalty

Baesman is a privately held, nationally-recognized, single-source provider for both marketing strategy and multi-channel execution. Our programs are designed and proven to establish and enhance customer identification, acquisition and retention, while providing ROI measurements on the backend to ensure effective use of invested dollars. We make it easier, faster, and more cost-effective for you to engage your customers in meaningful dialogue, using the channels they prefer most. Baesman clients include, Victoria's Secret, DSW, Kate Spade, Jack Spade, Juicy Couture and Shoe Carnival among others. Baesman is based in Columbus, Ohio.

Leader of Marketing Strategy division with 8 years brand and 10+ years agency experience. A professional with diverse experience in direct marketing, strategic planning, consumer insights, and loyalty. Results-oriented leader with analytic background and a strong track record of leading marketing teams.