Vice President Director, Experience Strategy
Bader Rutter is the premier independent business marketing agency in the U.S. Headquartered just outside Milwaukee, Wisconsin, with offices in Chicago, Illinois, and Lincoln, Nebraska, BR helps transform businesses to help your brands thrive. We have strong roots in agriculture and specialize in insurance, building and construction, food and other B2B industries. We're a full-service advertising agency that tears down silos so all capabilities are integrated, working toward a singular goal - helping our clients' businesses grow.
Strategic, passionate and hardworking marketing professional with experience across multiple national and local brands. Involvement in brand strategy, channel strategy, content strategy, brainstorming sessions, campaign mapping and the planning and execution of tactical plan recommendations. Experience leading planning and buying within the email, digital, print, SEM, mobile, social, TV, direct marketing and radio space. Responsible for recommending and implementing testing strategies, measurement plans and optimization plans and outlining data strategy. Extensive knowledge of syndicated media research tools (MRI, Nielsen, ComScore). Main client contact for strategy, SEO/SEM, media and direct marketing across a list of accounts. Responsible for managing a team of 5 supervisors, planner/buyers, assistants and interns. Monitor the advertising marketplace to stay abreast of trends, identify opportunities and emerging issues and understand new technologies and consumer reaction.
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