Edgar Davtyan Email Address

Chief Finance Strategist ► Collaborative Partnerships ♦ Driving Profitability

We're a Frontline agency. Creative, driven by data, shared with vision. Listening. Creating. Sharing. Nimbly bringing it all together: that's what we do. And we can do it for you.

In finance, there is a hesitancy to claim any type of creativity, but tied to innovation, it’s what separates the winners from the losers. My name is Edgar Davtyan and I provide the vision, strategic leadership and financial oversight necessary for significant growth. ► Chief Finance Strategist As a Principal at Ayzenberg Group, a full-service, multimillion dollar advertising agency, I pride myself on staying away from the corporate mindset. My holistic approach affects positive change to allow businesses to compete strategically in diverse evolving markets and realize global success. You see, my three pillars of success are: creativity, innovation & strategy. I ask the questions: ★ What is the purpose of the company? Once you understand why a company exists, you may then embrace and support it so the strategic plans match the financial goals. ★ Is it a viable business? Can the stakeholders realize their rewards? When people put their heart and soul into growing a company, they must realize rewards for their hard work. This is what keeps the company running, innovating and growing. ► The Gen Now Connection Right now there is a critical need for tailored approaches that match Gen Now consumer preferences. Solutions are often found in the newest form of partnerships using social technologies. Innovation of processes, operations, resources, and staff management, along with marketing strategies that reach and connect with next generation consumers, enables business models to flourish. With this in mind, I helped create the business strategy for Ayzenberg Group, outlining a vision for expanding collaborative partnerships. Everyone in the [a] network believes in a new integrated marketing model, providing converged (paid-owned-earned) campaigns in an agile manner, to get better results. My focus is to continue to innovate and affect positive change within this amazing organization and with my team, lead it to new heights of success. ★★★★