Digital and Product Marketing Leader: Growth Strategist, Lead Gen and Conversion Wiz, Sales Enabler, Brand Manager, Story Teller
Provides information on all-digital solutions for capturing, creating, editing and distributing digital media.
Senior marketing leader who rolls-up the sleeves and gets things done, with two decades of experience bringing new products to market, fueling growth, and increasing revenues. Omni-channel expert with a focus on cross-media/cross-platform campaigns, marketing automation, conversion optimization, and loyalty programs.Strong process management, marketing best practices implementation, execution and analytical skills. Deep understanding of the needs of the sales organization. Advanced technical understanding and ability to translate specs into compelling value propositions. Results-oriented performer with background in multiple industries, cultures, and organizational structures. Focused range of expertise:- Digital marketing (paid video, display, search) - Marketing automation & database marketing (implementation & administration)- Web & mobile analytics (SEO/SEM), attribution models- Subscription growth & loyalty programs - Content marketing (mobile, social, email, user-generated & influencer content) - Branding & Corporate Communications - Competitive Intelligence & Pricing
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