Vice President Marketing
Avella's mission is to optimize patient health through a relentless devotion to clinical excellence. This philosophy is the primary reason weUave become a leader in the specialty pharmacy industry.
An experienced (revenue-driven) marketer within the complex pharmaceutical industry. Todd has led campaigns on both the agency and corporate sides. An MBA graduate from W.P. Carey School of Business, Todd is now responsible for marketing strategy as well as tactical execution for Avella. A leader first, marketer second; Todd is passionate about leading a team as well as a brand. Focuses include corporate brand management, marketing automation, digital and traditional marketing, advertising and public relations.Achievements include:- Full corporate rebrand that finished on-time and under budget- Leading the marketing of the fastest growing privately-held company in the state (2012 ACE Awards)- Multiple AMA and healthcare marketing awards including a 2013 BMA 'Marketer of the Year' award- Implementation of CRM (Salesforce.com) and CLM across organization- Speaking engagements at regional and national marketing events