Auth0 is identity made simple for developers. The company, a universal platform for authentication and authorization, makes it easy for developers to implement even the most complex identity solutions for their web, mobile and internal applications, APIs and IoT devices. Auth0 enables developers and IT staff to easily and securely set up social and enterprise identity provider registration and login, username and password, single-sign-on, multifactor authentication, passwordless authentication. and more. Subscribers include more than 75,000 companies ranging in size from small startups to large enterprises in more than 175 countries around the world. Auth0 is headquartered in Bellevue, WA. Investors include Trinity Ventures, Bessemer Venture Partners, K9 Ventures, Silicon Valley Bank, Founders Co-Op, Portland Seed Fund and NXTP Labs, and the company is further financially backed with a credit line from Silicon Valley Bank.
I'm an IT enthusiast who started programming at the age of 12. I’m a software engineer that now works on Marketing. I found a way to combine my 2 passions and apply my engineering thinking model to Marketing.Areas of expertise:- Demand Generation: Driving top of funnel leads and accelerating conversion from leads to later-stage opportunities- Marketing Operations, Analytics: Create data driven marketing experiments that align with organizational goals, prove marketing ROI, and inform investment decision. Conversion and funnel analysis.- Marketing Automation: Omni-channel marketing campaigns, lead nurturing, landing page and email development.- CRM and Lead Management: Salesforce.com, SLAs and sales alignment, lead routing and scoring- Content Marketing: Design and implementation of a content strategy to dive top of funnel leads. Includes email and direct mail, webinars, video, and branding- Lifecycle Marketing: Definition of marketing strategies to nurture leads and convert them to customers, and eventually promoters.- Product Strategy: Working with the Product Management team on defining key features and packages to implement based on market research and customer segmentation, as well as a messaging framework on how to market those.- Marketing Campaigns: Definition of both outbound and inbound marketing campaigns to target specific industries (vertical), use cases (horizontal) and personas (top down, bottom up, etc.)Right now, I'm leading the marketing team at Auth0