James Borg Email Address

Head of Digital

Come and take a look behind the scenes as we hear from some of the cast who feature in our NDIS television commercial \"The Interview.\" We discover what being part of the ad meant to them and learn a little about how the NDIS may change...

Digital transformation leader, digital marketing and eCommerce authority. I have worked to shape the Asia Pacific digital industry since the beginning of my corporate career in 1998. Delivering thought leadership and breaking new ground within each sector I work, I continually challenge the status-quo and revolutionise the consumer digital landscape.Kicking off my online experience at Dun & Bradstreet, I then worked to build Hitwise, marketing the business and educating Asia Pacific marketers and the media on the importance of online insights and data-driven actionables, more specifically delivering insights in relation to how consumers engage with the Internet. I was hands-on promoting the digital industry for many years around Australia, New Zealand and Singapore. Over the past nine years, I have assisted in improving digital capability and delivered large-scale digital transformation programs, significant UX improvements, economies of scale and eCommerce conversion optimisation programs within AGL Energy, across all of Suncorp's Personal Insurance portfolio of brands and most recently, assisting Australian Unity's Heath Insurance Retail Division optimise their digital experience and technology. This role has led me to my most recent position, designed to drive digital transformation across all Australian Unity businesses, unifying and improving internal and external digital and cross-channel experiences and efficiency.