Melonie Messina Email Address

Website Content Manager

Auntie Anne's is the world's largest hand-rolled soft pretzel franchise known for mixing, twisting, and baking pretzels to golden brown perfection in full view of customers. With a variety of snack and meal options for people on-the-go, Auntie Anne's is a popular quick-service restaurant that can be found in shopping malls, transportation sites, colleges and universities, and non-traditional shopping and entertainment centers around the globe. Auntie Anne's freshly baked, hand-rolled soft pretzels come in a variety of flavors from Cinnamon Sugar to Sour Cream & Onion. All products are backed by a Pretzel Perfect Guarantee, which simply states "We guarantee you'll love your pretzel or we'll replace it with one that you do." The core product lineup includes Original, Cinnamon Sugar, Sweet Almond, Sour Cream and Onion, and Roasted Garlic & Parmesan Pretzels, along with the Pretzel Dog. Auntie Anne's most popular pretzel flavors are also available in bite-size, portable offerings: Pretzel Nuggets and Mini Pretzel Dogs. To complement pretzel selections, the brand's famous lemonade can be enjoyed in its signature version or as Lemonade Mixers in four bold fruity flavors. Auntie Anne's, Inc. serves as a support network to more than 350 franchise partners with more than 1,500 locations in 48 states and 30 countries. The company stands apart from its competitors due to its unwavering commitment to extending the brand, successful growth, and providing continued value for all stakeholders.

Always striving to be the best I can be. I'm a savvy marketing professional and expert in defining and communicating a company brand messaging internally and externally. With a focus on copy writing, rebranding, creating marketing/social media strategies, executing tactics, meeting/conference management, exhibit management and event execution. Working in fast-paced environments, managing multiple projects at once, determining solutions and implementation for projects and strategies, as well as working with key stakeholders across the company are environments in which I thrive. Being a forward thinking, detail oriented marketing expert, I am able to guide team members and third parties to understanding the importance of communication, quality assurance and execution that drive home the company’s initiatives and focus on profitable returns.