Leann Dawson Email Address

Media Specialist

Atkins Nutritionals, Inc. is the leading low carb lifestyle brand. From weight loss and maintenance to improved overall health, Atkins offers the tools and education to achieve balanced nutrition by reducing sugar and eating foods rich in protein, good fats and nutrient-dense carbohydrates. Its extended portfolio of products, ranging from frozen meals and nutrition bars to shakes and snacks, provides convenient low carb solutions to help the body burn more fat, work more efficiently and feel more satisfied with steady energy. Backed by more than 80 published clinical scientific studies and millions of consumer success stories, Atkins products are available online at Atkins.com and in more than 43,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit Atkins.com.

Accomplished Marketing and Media Professional with well rounded experience in results oriented consumer and business marketing. Hands on experience with virtually all media venues including online, traditional, non-traditional and emerging media. Project management and tactical skills are focused on providing creative, sophisticated and strategic plans that maximize ROI while providing seamless integration with the rest of the marketing plan as well as other team members to insure successful implementation and consistent messaging. Highly analytical, results oriented self starter who thrives in an energetic, multi-tasked environment and is energized by the ever evolving marketing landscape and the myriad of creative opportunities available to enhance effective messaging and the return on marketing expenditures.Specialties: Media Buying, Strategic Planning, Quantitative and Qualitative Analyis. Direct experience with all forms of mass and niche media including digital display, SEM, PPC/CPM & CPA pricing models, network and syndicated TV, spotTV, DR TV, network and spot radio, outdoor, transit, newspaper, consumer and B2B magazine, direct mail, cinema, mobile media, sponsorships, events, product placement, guerilla marketing and other new and emerging media.