Maureen Germinder Email Address
@asurion.com
Digital Marketing Executive and Director of Digital Marketing
Asurion's innovation and dedication has made it the preferred technology protection provider to the world's largest wireless carriers, retailers and manufacturers. Asurion provides award-winning support setting the standard in the industry and making Asurion America's #1 Protection Plan provider.
A highly accomplished, detail oriented Digital Marketing Executive with a complementary blend of marketing and technical expertise with an extensive track record of driving tangible results throughout any organization. A strong problem solver and change agent who can build internal consensus and drive projects cross-functionally to achieve the desired results. Able to transition effortlessly from a visionary planner to hands-on executor as situations demand it. Possessing a unique skill set spanning digital and traditional marketing, Information Technology and R&D with a MBA degree in Business Management energized to work in a fast-paced corporate environment. Expertise includes: Digital / Brand Strategy Online Marketing Customer Experience / Engagement Social Media Strategy / Marketing B2B / B2C Mobile Strategy / Marketing eCommerce Strategy / Marketing Search Engine Marketing (SEO/PPC) Integrated Marketing Strategic Planning and Execution email Strategy / Marketing Product / Brand Marketing Product Launches Content Strategy / Marketing Customer Acquisition / Retention Evaluate and Recommend digital capabilities ------------------------------------------ Agency / Vendor Management Contract Negotiations RFI/RFP Creation and Evaluation Project Management (business / technical) ----------------------------------------- User Experience (UX/IA) Website Usability Content Management Web Development Leadership Website Analytics SDLC and SCM Processes IT Strategy / Roadmap IT Governance Website Platform Migration projects Multi-Platform / Cross Device QA Leadership ---------------------------------------- Recruiting, Training and Career Development
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