Chelle O'keefe Email Address

Executive Vice President and CHRO

America's largest homeowners association (HOA) management company that specializes in nationwide property management and community management with a full suite of management, maintenance and real estate services for most any community.

With over 20 years of experience in strategic roles related to human behavior and organizational development, I am passionate about creating and nurturing a positive and productive employee experience for Associa’s 10K+ workforce across North America. As the EVP and CHRO, I oversee all aspects of the HR function, from talent management and development, to total rewards, to diversity and inclusion, to HRIS implementation, and more. My mission is to help our company evolve its culture through strategic acquisitions and ongoing changes in the workforce, while ensuring alignment with our core values and business goals. I have successfully deployed innovative employee listening strategies, increased diversity in leadership, and spearheaded change projects that improved employee engagement, retention, and performance. I enjoy working with a fantastic team of HR professionals and business leaders who share my vision of building a “One Associa” culture that fosters collaboration, accountability, and excellence. I am always eager to learn new things, exchange ideas, and connect with other people who are passionate about human resources and change management.