Christopher Mellon Email Address

Sales Engineer

Special trade contractors primarily engaged in plumbing, heating, air-conditioning, and similar work. Sheet metal work performed by plumbing, heating, and air-conditioning contractors in conjunction with the installation of plumbing, heating, and air-conditioning equipment is included.

Seasoned executive with twenty years of marketing and communications experience in the franchise industry. Dynamic leader with unique ability to be a creative and strategic marketer. Grew a department of 2 to 50. Proven strengths in the management, development, and execution of marketing initiatives. Influential and accomplished manager with aptitude for motivating employees to be personally successful and to achieve team goals. Expertise: Marketing, advertising, digital marketing, franchising, department management, executive leadership, team development and motivation, change leadership, budgeting, branding, direct marketing, PPC, SEO, SEM, social media, local listings, online marketing, mobile marketing, email marketing, customer retention and loyalty, public relations, communications, presenting, training, franchise marketing, ad fund management, ad council management, franchisee relations, market research, market intelligence, local and national marketing planning and execution, national media buys, CRM, segmentation, targeting, B2B & B2C marketing.