Melissa Ratchford Email Address

Melbourne Campaign and Activations Manager

Australian Radio Network is an Entertainment company that specializes in radio content & advertising, online content & advetising, mobile applications & advertising.

I am an experienced Brand Manager, with proven success in designing and managing brand launches, creating and managing sponsorships and promotions and leading, currently managing a team of seven. My skill set is broad and well developed; BRAND MARKETING | Brand and Product Development, Strategic Partnerships, Public Relations, Trade Marketing, Social Media Strategy, Web, Understanding the difference between Branding and Marketing, and using them together to achieve results CONTENT MARKETING | Creating opportunities to engage and impact consumers. Copywriting, Storyboarding, Strategic Planning SPONSORSHIP + PROMOTIONS | Creating Promotional Strategy, Sourcing and Pitching, Negotiating, Management, Trade Promotions, Brand Partnerships, Client Sponsorship, Budget Management EVENT DESIGN + MANAGEMENT | Budget Management, Logistics, Risk Assessments, Supplier Liaison, Briefing Teams, Theming, Event Day Management LEADERSHIP + TEAM MANAGEMENT | Coaching, Personal Development, Motivating, Conflict Resolution, Performance Management, Recruitment