Jeffrey Porter Email Address

Director, Digital Strategy

We help the most innovative organizations adapt and thrive in this fast-moving, interconnected and complex world

I’m a seasoned communications professional with over 15 years of experience developing and managing communications strategies for organizations in regulated industries of healthcare and financial services; Fortune 500; multinational CPG companies and professional services organizations. At APCO Worldwide, a global communications firm with more than 30 locations, I developed and executed digital, crisis, employee and influencer engagement communications strategies for multiple clients. I also co-developed and managed an internal training program educating staff on creating effective, integrated, digital communications strategies. Previously, I directed a team creating digital communications strategies at Bernard Hodes Group, a firm specializing in online recruitment marketing, employer branding, and employee engagement. Earlier in my career I worked in marketing, communications, and small business management at New York Presbyterian Hospital/Weill Medical College of Cornell University, a global retail franchise, and an eCommerce startup. I have a BFA in Communications from the New York Institute of Technology Key strengths: ■ STRATEGIC COMMUNICATIONS Driving measurable business impacts by designing, developing, and delivering multifaceted communications strategies. ■ CRISIS & ISSUES MANAGEMENT Helping organizations mitigate reputation threats through sound preparation including protocol development, scenario planning, and crisis response strategies. ■ DIGITAL COMMUNICATIONS Integrating data analysis, digital and social media strategies to create targeted, effective storytelling for corporate communications, internal communications, grassroots, and influencer engagement initiatives. SPECIALTIES: Strategic communications, crisis and reputation management, storytelling and narrative development, internal communications, influencer engagement, media relations, employee engagement, training and development, content strategy, M&A communications.