Brian Costello Email Address

Senior Director, Integrated Media

Designer and manufacturer of boutique conversation starting watches and accessories. Our passion drove us to ask why the watches we wanted weren't being created, and that led us down the path to create our truly unique line of watches. Watches that celebrate your stories – be it music, art, fashion, sport, cultural research, a lifestyle, or whatever drives you. NOT YOUR AVERAGE LOOKING WATCH Look, we know there are a lot of great watches out there – and if you want a watch that really looks like a traditional watch, buy one of them, we don’t mind! We even own a lot of traditional styles. But when you want something that comes from passion, is made with care, and isn’t some big corporate entity churning out “me too” styles, then look our way, we’ll take care of you and treat you well! We know that you challenge yourself every day – to be creative, get the job done, finish the marathon, sit on the beach (but with passion!!). So we decided to do the same thing with our design process. We’ve challenged traditional watch creation – we design watches about experiences that create great stories. HIGH-QUALITY DOESN'T HAVE TO BE EXPENSIVE Our result is the creation of high-quality watches without the high price. What makes Aoede different isn’t just the cool designs (though, we are proud of them). It’s how we approach the market – we push aside the extraordinarily high mark-ups of the traditional watch companies so that we can bring our designs directly to people who love them.

I am a long time integrated marketing, media and advertising veteran. During my career, I've led the strategy, integrated marketing, media, & business development and overall P&L for large, mid-sized and start-up enterprises. I am a big believer that change -- especially disruptive change -- brings about better ways of thinking, and marketing when you embrace it, rather than hide from it. I helped build The Barbarian Group, one of the most award-winning, and recognized digital companies in the world, and was an early investor and product builder of mobile applications and mobile marketing. In addition to Barbarian, I've founded or co-founded a number of other companies in the marketing and advertising arena. Strategic, entrepreneurial-minded marketing leader leveraging extensive experience marketing products and services at both established and start-up companies. Expertise in integrated marketing, solutions marketing, channel marketing, brand development, marketing programs, and communications. Demonstrated expertise in creating, launching, and managing marketing initiatives for enterprise products and services for both B2B and B2C. Proven track record developing marketing plans, budgets, and defining/driving marketing and communications programs for demand generation and brand awareness. Exceptional experience in media development across all channels; digital, OOH, TV, OTT, demand/lead generation, radio, print. Proven ability to attract and recruit high-performing talent for all marketing functions. Specialties: keywords: integrated marketing, media, digital, digital media, display advertising, mobile advertising, international advertising, international digital strategy, SEO, SEM, social media strategy, creative, program management, product development, advertising, marketing, business development, wireless, mobile, software, interactive advertising, interactive media, new media, analyst, entrepreneur, research, public relations, strategy