Chief Marketing Officer and Co-Founder
Amber Road has been developing Global Trade Management solutions for twenty years. We count over 500 enterprise-class companies as our customers, many of whom are the category leaders in their respective industries. Through our work with these leading companies, we have been exposed to the industry-specific challenges they face. We have tailored our solutions to address them. We also recognize that no solution can address every possible industry or company-specific requirement out of the box. Therefore, we have designed our solutions to be very configurable. The Global Trade Management space is also unique in that it relies heavily on external trade content to power decisions. The country-specific rules and regulations that govern global trade vary by product and industry. Our seasoned in-house trade professionals understand these nuances, and that expertise is reflected in our solutions.
Sales and revenue focused senior-level international Marketing Director/VP Marketing/CMO with 20 years of experience leading marketing and business development efforts for B2B companies. I'm particularly effective at driving awareness and demand generation for technology, FinTech and SaaS companies and establishing repeatable and scalable business models. Having now served as the global and European head of marketing for several companies, I have consistently and successfully led the launch of new products and markets for organizations selling into a variety of verticals including manufacturing, retail, hi-tech and transportation. I have extensive background and expertise in marketing software & SaaS companies, go-to-market strategies, PR, event marketing, social media marketing, Account Based Marketing, marketing communications, corporate communications, demand generation, SEO, SEM, web analytics, industry analysts, customer acquisition, complex sales, and business development/inside sales. Proven ability to recruit, develop, motivate and lead successful teams.
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