Todd Unger Email Address

Chief Experience Officer, Senior Vice President Marketing and Member Experience

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As CMO and Chief Digital Officer of the Daily Racing Form, Todd Unger leads a rapidly expanding digital business that includes DRF.com, horse racing’s premier digital media property, a robust e-commerce business focused on premium data and content and DRF Bets, one of the country’s fastest-growing online wagering platforms. Under his leadership, DRF.com’s audience, e-commerce revenue and advertising revenue have grown dramatically through programming innovation, new product development, social and email marketing and highly effective sales partnership programs. As part of his responsibilities for DRF’s digital business, Unger also oversees Head2Head (head2head.com), a fantasy sports business, and StatFox (statfox.com), a leading provider of premium sports data and trend analysis. Unger has served as general manager of 5 digital media properties spanning pure-play, publishing, cable television and video gaming, in both corporate and start-up environments. He was a pioneer in the Local online space, building Digital City/AOL Local into the country’s leading online city guide (14 million uniques) and led digital organizations at Lifetime Television, Time4 Media (a former division of Time Inc., with 19 high-profile enthusiast sites) and Major League Gaming. In each of these roles, he drove dramatic traffic growth by translating marketing strategy and insight into product and programming innovations--and revenue growth through inventive sales marketing initiatives.Prior to his digital career, Unger spent a decade in brand management and advertising at Procter & Gamble and Leo Burnett, where he worked to build brands in consumer products, automotive and electronics categories, including pioneering an entirely new consumer products category with his invention of GladWare Plastic Containers.He holds an MBA from Harvard Business School.Specialties: Digital operations and general management, premium content development, e-commerce, strategy, digital and consumer marketing, digital programming and new product development; social media, consumer positioning and advertising.