Giulia Merola Email Address
@ama-assn.org
Director Marketing Strategy
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• International B2C and B2B marketing experience developed on global brands (Gillette, Unilever, Bayer, GlaxoSK, Pepsi, Playboy, etc.) • International B2B & B2C experience with global brands (eg. Gillette, Unilever, Bayer, GlaxoSK, Playboy, etc.) • +20 yrs experience in integrated and digital marketing strategy and execution • Experienced in multiple marketing disciplines, including: market research, positioning & branding, partnership marketing, CRM & analytics, email and social, paid digital, SEO, event and content marketing • Exceptional quant and qual market research knowledge to uncover consumer insights and drive strategy • Strong leadership managing cross functional teams over multiple projects • Robust budget management skills. Consumer-focused, pragmatic, result-driven, creative and team-oriented.
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