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Alessandro Cicchetti Email Address


Job Title

Group Chief Marketing Officer

Al Tayer Group

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 9,000 employees from over a 100 different nationalities, the Group has its headquarters in Dubai, UAE.\r\n\r\nAl Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Group's portfolio includes several of the world's leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 200 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.\r\n\r\nThe Group's value system is committed to excellence in delivering quality and customer service by empowering employees, celebrating diversity and encouraging thought leadership, within an ethics-driven corporate culture. The Group supports various initiatives and charities which grant children access to quality education and future opportunities.


Internationally experienced 25+ senior marketing & sales chief executive. Highly motivated, customer centric, with strong leadership and commercial acumen. Wide knowledge and experience in different sectors/industries: FMCG (10 years – Procter & Gamble, Henkel and Reckitt Benckiser); Automotive, Trucks and 2wheels (10 years – Fiat, Iveco, Piaggio); Luxury, Lifestyle and Fashion Retail (7 years – Otto Versand, Miroglio and Al Tayer). Key areas of competence are: General Management, Local & HQ Management, Sales & Marketing, Strategic Planning, Digital Governance, Retail Management, Network and M&A Business/International Development (Emea, Far&Middle East, Russia, China and Latin America). Skilled in challenging the status-quo, straight-forward strategist and creative thinker, able to drive and activate innovation processes. Effective promoter of collaboration and very talented in managing and developing people/managers to achieve business results and Company vision in cross-cultural environments. Brilliant in new platforms development (B2B/B2C and Retail) as well as in projects implementation through day-by-day business operations with an international and multi- discipline approach. Results-driven entrepreneurial change agent, with a track record of driving profitable growth, engaging customers throughout emotions, excitement and Brand experience across all virtual and brick-and-mortar touch points. Able to build “customer satisfaction playground” as well as enhance “Retail equity” platform: disruptive approach to old business model focusing on (BIG) DATA driven insights and on omni-channel (total retail) customer journey strategy. Very demanding but also fair and coach if needed. Honesty, motivation and professional integrity complete my profile. Business Administration Degree + MBA, fluent in Italian, French and English. Since September 2013 I have been working in Dubai as: Group Chief Marketing Officer at Al Tayer Group (www.altayer.com).

Last University
SDA Bocconi
Is based in United Arab Emirates.

Other people working at Al Tayer Group:

Husam EladawiSenior Digital Marketing Manager
Teena JaisonHuman Resources Shared Service Coordinator
Fatima MahfouzTalent Acquisition Coordinator
Janak KohliStore Director
Marilena SiokouMarketing Operations Fine Jewellery and Watches Manager
M. Shaikh*******@altayer.com
E. Benjamin*********@altayer.com
Adham AbdallahCorporate Supervisor
Rima ZarifTalent Acquisition Coordinator
P. Senge******@altayer.com
Mark DavisonVice President Merchandising and Planning
A Gun****@altayer.com
Nicola FineranDivision Marketing Manager Lifestyle and Luxury Fashion
S. Bhasin*******@altayer.com

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