Arlene Wszalek Email Address

Vice President Strategic Marketing

Allied Integrated Marketing is primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis.

Production and multi-platform marketing executive with a focus on the entertainment, technology and hospitality industries. I've led comprehensive digital and traditional campaigns; film, TV and web production; media strategy and planning; content development; and artist management. Background includes both client side (production companies, web series production, online services, publishing) and agency side (office P&L; account direction; entertainment marketing, media planning).I’m a member of the Producers Guild, the Academy of Television Arts and Sciences, the Recording Academy, and the IAWTV. I’ve guest-lectured at the USC Annenberg Graduate School for Communication and at the Otis School of Art and Design. I was a founding board member of Vintage Hollywood Foundation, which has raised over $3 million since 2002 through its annual food and wine tasting event. I've served my alma mater Smith College on a number of committees, including the President’s Council, AASC Nominating Committee, and the Friends of the Libraries. I’ve lived and worked in both the U.S. and the U.K. I'm into food, wine & spirits, tech, travel, F1, magic, music, and theater. (Sometimes all at once.) Proud Smithie.