Senior Marketing Strategist
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As Group Account Directors on the Las Vegas Convention and Visitors Authority account I am responsible for oversight of an annual budget ranging anywhere from $71m - $89m. We have a very large team that contributes to the overall success of the account and that team takes alot of coordination and oversight to ensure that we are progressing lock and step together to produce successfully integrated efforts. Charged with leading the account through two recessions, and continuing to produce results in one of the most difficult times Las Vegas has ever seen, I work with all agency disciplines to produce seamlessly integrated campaigns. In response to the economic downturn, I helped drive the Vegas Bound campaign, which brought a tiny Texas town to the city, generating millions in earned media value and demonstrating to the world that Las Vegas was still open for business. I also coordinated the LVCVA’s Camp Vegas summer promotion, which was the first time a promotional event drew major city-wide participation by the resort properties. During my tenure, the LVCVA account has earned a prestigious Cannes Bronze Lion, scores of National Addys and a Platinum Adrian Award from the Hospitality Sales & Marketing Association International. I also managed the Detroit-based MotorCity Casino account at R&R, where we successfully established an unknown gaming brand that faced tough competition from a well-known MGM Grand property. Prior to joining R&R, I served as account manager for Outdoor Services, where we handled the Stratosphere and Venetian resort properties. And before that I was marketing manager for SFX Entertainment (now Clear Channel Entertainment) where I managed marketing efforts for "Titanic: The Exhibition,” and “Michael Flatley’s Lord of the Dance.” And while doing this I also owned and operated two Subway Sandwich Franchises. Specialties: Research and brand planning, branding and identity, strategy development, building solutions for client business chllenges,