Beth Kahlich Email Address

Experienced Digital Marketer and Strategist

Alight Solutions is a leading provider of benefits administration and cloud-based HR solutions. We enhance work and life through our service, technology and data.

Digital marketing manager in SEO and B2B social with deep knowledge in marketing for human capital solutions in HCM, finance, benefits and payroll. Focused on measuring key performance indicators and adjusting strategies and tactics based on measurable data. Proficiency in best practices in digital marketing techniques. Expert in the management and implementation of marketing projects and teams. Experience with marketing automation platforms and implementation. Award-winning results for thought leadership and content hub strategies. •Excellent communication skills across teams and locations •Skilled in explaining complex SEO terminology in simple language •Ability to influence teams to adopt new procedures for improved digital marketing outcomes •Quick study - ability to learn new systems, software, and reporting platforms •Client and vendor communications and relationship building •Consulting and reporting with all levels in a corporate environment Expert Level Skills •SEO trends and real-world application •B2B social media strategy •Content marketing and optimization •Google Analytics (Certified), Tag Manager, Data Studio and Search Console •Web Analytics with industry-standard tools (SEMRush, ScreamingFrog and more) •YouTube and video optimization •Online Reputation Management •High level of technical communication skills (interface with IT) Highly familiar with: •Marketing automation (Marketo, HubSpot, etc.) •Email marketing •Local search optimization •Google ads (search, display, video) •Paid social media advertising •Featured speaker at a variety of local and national seminars and workshops