Director Retail Marketing
ALDAR Properties PJSC is a real estate agency which located in Yas Island, Abu Dhabi.
Strategic marketing professional with over 20 years of association with the Shopping Centre Industry and Retail -related management . Sanjay Mehta is one of the region’s most seasoned industry professionals with rich experience in markets across UAE , Bahrain , Oman , Egypt and India. In his current role, Sanjay oversees the comprehensive marketing strategies, including internal and external communications, promotions and experiential marketing campaigns that deliver positive ROI ,creative advertising, PR , tourism , digital marketing and stakeholder relations, for portfolio of shopping centres . He has managed award-winning launches and redevelopment campaigns for some of the region’s most visited retail and entertainment destinations, from community to super-regional malls. An ICSC member since 2002 , Sanjay has received several International Awards for innovative, creative and revenue generating measurable marketing initiatives . Has been a judge for ICSC/MECSC Award programs. Sanjay has also held a series of management roles in the retail and hospitality sectors, introducing a diversity of new fashion and lifestyle brands into markets including the UAE and India. Sanjay holds a Master’s Degree in Economics and Business Management from Delhi University. He has also successfully undertaken certifications in Shopping Centre Management and Marketing from International Council of Shopping Centres (ICSC), New York and Middle East Council of Shopping Centres (MECSC), Dubai.
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