Alexandre Carvalho Email Address

Senior Manager, Global Product Marketing

Affirmed Networks has achieved significant attention as its Network Functions Virtualization (NFV) solution has become the standard for the world's top mobile operators. Currently, the company has been deployed commercially, including in Tier 1 and Tier 2 mobile networks, and is engaged in many trials worldwide.

Over 15 years of progressive leadership experience in product management, integrated marketing, strategic partnerships, digital marketing, and business strategy, in Telecommunications, Mobile, and Consulting industries. Experienced in leading multi-functional teams and projects to execute business strategies and go-to-market plans, developing product marketing, enabling strategic partnerships, and carrying out product launches and sales enablement initiatives to drive growth. I have had outstanding experiences working both in early-stage start-ups and in multi-billion $ companies, with consumer and B2B segments, in Brazil and in the US, collaborating with global teams, and with a wide range of global partners. I'm a technology enthusiast, analytical thinker, creative, with a passion for data visualization. I'm a professional learner and a firm practitioner of a growth mindset. Key areas of expertise include: Strategy – extensive background in designing marketing strategies for B2C/B2B segments, defining vision, value proposition, communication narratives, positioning, and pricing to ensure brand consistency. Budgeting and Forecasting – experienced in projecting demand, sales, revenues, and investments, employing predictive tools. Go-to-Market – expert in implementing projects and marketing programs across the company, driving execution of multi-channel marketing campaigns, coordinating multi-functional teams to deliver goals. Optimization – proficient in conducting performance reporting and analysis, monitoring marketing and sales effectiveness, developing and managing marketing automation, and optimization plans, to ensure continuous improvements to maximize ROI and LTV. Strategic Partnerships - broad experience developing, managing, and building partner ecosystem, driving joint marketing initiatives to promote joint solutions. Product Marketing – Seasoned in developing content strategy and content development for product portfolio to ensure compelling content is available to promote solutions. Sales Enablement – Skilled in implementing sales enablement framework, delivering sales tools, content, competitive assessments, and resources to allow sales-readiness. Events Marketing – Experienced in planning for major industry events, such as MWC Barcelona, MWC LA, BIG 5G, coordinating messaging, booth and graphics design, demos, partner initiatives, customer engagement, giveaways, presentations.