Michelle Tan Email Address

Head of Marketing

Aesop is a beauty supply & cosmetics shop which provides products for the skin, hair and body.

Fueled by passion and creativity to solve business challenges effectively. I enjoy being part of a think tank that uplifts society, in ways small or big. Based in Hong Kong, my role extends across all facets of marketing from regional brand strategy, customer management and experience, retail and brand marketing to publicity, partnerships, channel mix and insights across 8 markets - Japan, Korea, Taiwan, Hong Kong, Singapore, Malaysia and China. As part of the Asia leadership team, I am a strong advocate and voice for the Aesop brand in Asia to contribute to the global marketing strategy and its translation and implementation into the region. A brand where sensory meets nourishment for both the skin and the mind. During my first year with Aesop, I had the privilege to plan and deliver a scent experience at the Singapore Night Festival in 2017 titled ‘Nostos: Records of the Self’ that hosted more than 12,000 visitors at Gallery 10, National Museum of Singapore. Prior to joining Aesop I worked for 3.5 years at the Hong Kong Tourism Board to lead the brand marketing team and helped promote 'Best of all, it's in Hong Kong' as the preferred destination for travellers globally. Passionate about all things food & wine, travel, nature and Chinese ink painting is currently my favorite therapy when not working.