Advantech, Inc. is primarily engaged in providing computer programming services on a contract or fee basis. of this industry perform a variety of additional services, such as computer software design and analysis; modifications of custom software; and training in the use of custom software.
Marketing Communication Manager with broad experience in B2B marketing as well as FMCG marketing. Developing marketing strategies, plans & budget for name awareness and lead generation. Involved in managing European marketing plan & budget working with teammembers in multiple countries in Europe. Event Marketing & Organizing, Channel marketing (Distributors throughout Europe), event management, Social Media, Content Curation, Public Relations and B2B communication. Reporting & Analysis, past eStore development, Direct Marketing Force (DMF). Past experiences in Field & Alliance programs, consumer research, sampling activities (in/on-pack & door-to-door), hostess activities, fulfillment services, media and advertising services (TV/Radio/Print), packaging concepts, print & art work development (below-the-line). Specialties: B2B Marketing, Budget control, Lead Generation, Customized Webtools, Reporting, Siebel, Mailings, implementation of sales strategies