Shannon Hendrickson Email Address
@adt.com
Senior Director, Marketing
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A B2C and B2B marketing professional with extensive expertise in integrated marketing and advertising strategy. Highly organized, thrives in fast-paced environment. Areas of expertise: Advertising Campaign Development, Advertising Planning & Strategy, Agency Management, B2B, Brand Development, Brand Marketing, Brand Positioning, Brand Strategy, Budget Development & Management, Creative Brief Writing, Communications Management, Competitive Analysis, Contract Negotiations, Collateral Development, Copy Writing & Editing, Customer Acquisition, Digital Video, Hispanic Marketing, Integrated Marketing Programs, Landing Page Creation, Legal Interaction, Licensee Requirements, Local Market Strategy, Market Research Activities, Market Segmentation, Marketing Strategy, Media Strategy, Media Planning, New Product Launches, New Packaging Innovation, Online Display Advertising, Performance Analysis, Print Advertising, Private Label Brands, Procurement, Production Expertise, Radio Advertising, Results Analysis, Retail Marketing, RFP Process, Search Ad Copy, Sponsorship Marketing, Trade Shows, Television Advertising, Vendor Relations
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