Senior Vice President Global Operations and Business Marketing
ADP, LLC., is an American provider of human resources management software and services.
Growth-oriented sales operations and marketing leader with a reputation for successfully leading organizational transformations by engaging staff and gaining consensus to identify opportunities to scale and reduce costs. Leverages unique blend of sales and marketing acumen to build data driven solutions that ensure every dollar spent generates revenue at the least possible cost. Collaborative leader known for creating a winning culture that gets things done right the first time and rewards hard work. KEY CONTRIBUTIONS Leveraged strong sales background to create a modern selling environment for the modern buyer, shifting ADP’s focus from selling services to selling technology. Created new demo environments, learning curricula to enhance sales acumen.. Engaged cross-functionally with Marketing, Digital Marketing, Sales Analytics, Quota Setting, Modern Technology Stack, and Compensation to develop the ‘seller of the future’ . Fully transformed data infrastructure and created advanced analytics functionality to drive sales and marketing ROI. Maximized lead revenue and sales productivity by aligning marketing and sales technology stack. Supported digital marketing efforts to improve lead generation by implementing the intelligent lead routing and sales cadence tool generating $10M in revenue. Successfully led ADP’s Small Business Division’s marketing function. Leveraged vast internal network to set up the function and secure funding. Led all of the division’s campaigns, brand identity, content marketing, and brand awareness resulting in 5:1 ROI ratio. Appointed to the newly created Vice President of WW Sales Enablement, earning worldwide ‘Best in Class’ recognition by creating a single function that encompassed all facets of Sales Enablement. Leveraged external input and internal expertise to ensure ADP remained a cutting edge, modern seller. Realigned sales operations, reducing headcount by 26% and headcount expenses by 17% resulting in $10M in savings while securing best in class support ratio of 3.5:1, reducing total expenses by $33M in one year. Achieved employee engagement scores among the top 10% in ADP WW. Mentored and developed over 30 leaders, enabling each to expand their careers by creating a culture of positivity that empowered team members to work cross-functionally and to successfully conquer every challenge. Collaborated with matrix teams and leadership colleagues to gain consensus and move decisions forward to consistently achieve organizational goals and mission by anchoring to growth strategies.
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