At ADCB, our objective is to become the most valuable bank in the UAE. Since its formation in 1985, the bank has grown and its presence and has gone from strength to strength with more than 5000 employees. With more than 50 branches and cash offices in the UAE and 2 in India and a network of 300 ATM's across the UAE.\r\n\r\nOur ambitions allow us to offer many opportunities across the organisation for anyone interested in pursuing a fulfilling career that enables you to work with colleagues and customers from across the world. These roles span all major areas within ADCB, from retail, commercial and investment banking to support functions such as finance, human resources, technology and marketing.\r\n\r\nADCB's Emiratisation strategy has been recognised with Best Emiratisation Awards for the past four years. Helping drive our success is the Emarati Academy, which aims to ensure that high school and university graduates are fully prepared for branch or departmental roles, with the necessary knowledge and training to equip them for success.\r\n\r\nAt ADCB, we seek to bring out the very best from every employee. We assess performance not only on results but also on how results were achieved. We believe in doing things the ADCB way, which makes us stand out from the crowd.
Customer insights professional with 14 years of experience managing and leading research teams. Posses a deep understanding of marketing research methodologies and techniques, have experience in areas of brand tracking, customer experience program management, user experience testing, prototype testing, ongoing digital experience measurements, focus groups, in-depth interviews, creative groups etc. Started with Nielsen in India managing qualitative and quantitative research projects. Joined UAE Exchange and spent close to 2 years setting up a Marketing Strategy department to embed data-driven decision making across the 31 country marketing team. Authored a Global Marketing Guidelines book for UAE Exchange which enabled marketing teams to effectively measure ROI and improve the same. Currently, working as Senior manager Customer Experience and Research (AVP) at Abu Dhabi Commercial Bank (ADCB) for more than 5 years and supporting the Digital Transformation team with user insights.
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