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Jennifer Barrett Email Address


Job Title

Head of Content


Acorns is the first company to offer micro investing to the world. The proprietary financial engine allows customers to roundup spare change from everyday purchases and invest these sub-dollar amounts into a professionally managed portfolio of index funds. Simply connect any credit or debit card and a checking account, then spend money like you normally do to watch your portfolio grow with the market. It's easy to get started when you can invest any amount, any time with no commissions or minimums


I'm a senior content leader and strategist with more than a decade of management experience, including 4 years at the executive level. I'm currently Head of Content at Fidelity Investments. Previously, I was Chief Education Officer at Acorns, a 350+ person financial wellness startup with 10M+ subscribers. I'm also the author of "Think Like a Breadwinner," a wealth-building manifesto for women, on sale now. I’ve been a regular Forbes contributor, too, and advise female-founded startups. I've got a passion for creating engaging content that can improve people's quality of life and 12+ years of experience leading content sites, including two Editor-in-Chief roles and a GM role over four major women's magazine sites. I've launched two editorial websites from scratch and run seven during my career. I know how to build and engage an audience, create and optimize content for search and social, and develop and implement successful monetization and conversion strategies. I’ve spent most of my career focused on creating content that inspires and educates people to make smart choices with their health and finances—two areas I care deeply about. Before joining Acorns in late 2015, I was the Personal Finance Editor for CNBC Digital and SVP and Editor-in-Chief at DailyWorth, a financial media company targeting women. I started my financial journalism career covering foreign exchange for The Wall Street Journal. I went on to co-author two personal finance books and to write for publications, including The New York Times, The Washington Post, Worth, Money—and Newsweek, where I was a staff writer and editor focused on health, business and finance. In 2009, I joined NBC Universal as editorial director of iVillage Health, leading the relaunch of one of the 10 largest health sites for women and increasing traffic more than 50 percent. In 2011, I joined Hearst as digital director of the women and teens' group, which included Good Housekeeping, Cosmopolitan, Redbook and Seventeen. Under my tenure, traffic to those sites increased by 50% or more, setting new records in 2012. Redbookmag.com was also a finalist for a 2012 digital ASME, and Goodhousekeeping.com won the 2012 min Best of the Web award in the relaunch category. I was promoted to General Manager less than a year later, managing the editorial staffs and budgets and overseeing the editorial and social media strategies, content partnerships, and sales and e-commerce initiatives for the sites. I'm happy to connect with you if I've worked with you professionally or know you personally.

Last University
Syracuse University
Based in Toms River.

Other people working at Acorns:

Max UkropinaChief Executive Officer + Founder
Kenneth BrandonRubik's Cube for Android Wear
Mark DruCo-founder and Board Member
Smith ForteChief Product Officer
Jeff SippelChief Information Officer and Executive Vice President
Robert SaundersGeneral Manager
Alena TuttleInvestment Product Specialist
Faith DuarteOutbound Sales Development Representative
Roma VakilHead of Marketing Membership and Mobile App
Patricia GonzalesVice President of Human Resources
Manning FieldChief Executive Officer
Stephen ChoDirector
Mary Claire AndersonSenior R and D Engineer
David Keegand*****@acorns.com

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