Lisa Skinner Email Address

Digital Marketing Specialist

AAMCO Transmissions and Total Car Care is the world's largest chain of transmission specialists and one of the leaders in total car care services. The AAMCO brand has over 600 automotive centers throughout the United States and Canada. Established in 1962, AAMCO is proud to have served more than 35 million drivers.

I am a seasoned marketing executive with 28+ years of experience in various sectors. Recognized for demonstrating a natural aptitude for digital outreach, as well as for event planning and promotion, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals, and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include vendor negotiation, media analysis, digital campaign creation, social media outreach, resource planning, content analysis, search engine optimization, cross-functional team leadership, complex problem-solving, client relationship management, and project management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and negotiation skills, as well as business acumen, systems analysis, and resource management to support efficiency and maximum returns. Currently, I am the Divisional Marketing Director for AAMCO Transmissions and Total Car Care. Under my leadership, I define and monitor KPIs, including ROI, for all digital marketing programs. I also supervise the development and execution of creative digital campaigns. In addition, I liaise with senior staff and stakeholders to ensure that the company’s promotional support structure is driving the business forward with minimal expenditures. Colleagues describe me as a progressive, driven, down-to-earth, digital media expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget. Focused on cultivating long standing client/partner relationships to grow sales and build brand equities. Expertise - Retail, restaurant, and CPG marketing. Franchise concept consulting. Account management and cross functional team leadership. Promotions, field marketing, broadcast/print/out of home media, digital, social and mobile marketing integration Specialties: Shopper Marketing. Planning local advertising campaigns including but not limited to broadcast, OOH and print. Strategic business consultant (w/clients)