Some informations about Rani Hublou:
Go to Market Strategy at 8x8
Rani is based in San Jose.
Graduated from Stanford University
I am an experienced B2B executive who formulates and executes world-class strategic go to market plans. Go to market is so much more than a page in a business plan, I believe it is a skill and a critical company competency. It’s the way a business continuously educates the targets about the value of the products they have built and convinces buyers that it’s worth switching. Go to Market (GTM) aligns the who, the what, the where and the why of an enterprise sale. GTM aligns the product, the pricing, the packaging, the positioning, the messaging, the branding, the sales, services and support and continuously reinforces the competitive strengths of the company. My expertise is in GTM for enterprise CXO sales. I lead teams that develop revenue accelerating product and solution strategies and build pipeline with compelling category creation, differentiated positioning, compelling field enablement, and multi-channel demand generation. Affiliations that shaped my career: - Employers: BEA Systems, VMware, SAP, PSS Systems/IBM, BroadVision, Icarian, Comprehend - G100 Consulting with McKinsey & Co and Accenture - Stanford University: Bachelor and Masters in Engineering - Non-Profits: improved educational outcomes for underprivileged children in Santa Clara County - worked full-time at Rebuild LA to create jobs in South Central LA

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