Wendy Pinckney Email Address

Director, Marketing Content and Communications

3D Systems is a leading provider of 3D content-to-print solutions including 3D printers, print materials and on-demand custom parts services for professionals and consumers alike. The company provides CAD, reverse engineering and inspection software tools and consumer 3D printers, apps and services.

A results-driven marketing and communications leader passionate about brand storytelling with a track record of creating and executing highly integrated marketing programs. Over 20 years of experience in diverse disciplines, including digital marketing and content management, sales enablement, product and portfolio marketing, public relations, social media, event management, branding and internal communications. Exceptional ability to drive multi-channel content programs across highly complex B2B segments to build awareness, generate pipeline and grow revenue. Known for collaborative approach, strategic mindset, and ability to deliver results while driving growth and innovation. Leadership – accomplished leader who inspires, develops and scales high performing teams and manages agency resources, nurturing a culture of innovation, collaboration, and continuous improvement Digital marketing and content management – highly proficient in leading, developing and implementing content strategies to enhance online presence, engage target audiences and drive pipeline and revenue growth Sales enablement and product marketing – demonstrated ability to drive sales growth through effective direct sales and channel enablement programs, product marketing campaigns, and comprehensive go-to-market strategies Public relations and social media – skilled in executing successful PR campaigns, thought leadership programs and leveraging social media platforms to enhance brand visibility and engage with key stakeholders Event management – proven expertise in planning and executing trade shows and large-scale events, including channel partner conferences, executive leadership forums and sales incentive programs Branding – background leading several successful brand integrations and building product naming architectures, leveraging strategic insights and market trends to create impactful brand positioning and messaging Strategic communications – demonstrated success leading communications through mergers and acquisitions, significant organizational change, leadership transitions, building a common brand and establishing strategic vision Functional expertise: marketing strategy | content marketing | digital marketing | event management | public relations | social media | M&A communications | industry analyst relations | thought leadership | crisis communications | employer branding | internal communications | product marketing | new product launch programs | sales enablement | corporate communications | branding | corporate identity