Vice President of Marketing
For more than 35 years, 2-10 Home Buyers Warranty has offered customers and their homeowners the most comprehensive warranty programs available. Whether you re building, buying, selling or protecting an existing home, 2-10 Home Buyers Warranty offers a complete line of warranty, service contracts and risk management products. Since 1980, 2-10 Home Buyers Warranty has provided warranties and service contracts for over 5.5 million new and pre-owned homes.
Jennifer Kay Pingrey | 303.906.4873 | email@example.com | Denver VICE PRESIDENT (VP) MARKETING – MARKETING DIRECTOR As VP of Marketing, I've led award-winning brand identity and promotional campaigns that distinguished companies as the clear choice in a crowded market, while defining the corporate culture and promise of value. ►Campaign Success With market-conscious strategies that ignite consumer interest, my promotional leadership has: *Improved sales by addressing consumer objections during downturn--without impacting price--by adding branded features hailed as new industry standards *Driven a rebranding initiative that captured a Top 8 position in an aggressive market ►Profit & Revenue Results I lead executive/creative team collaborations producing innovative branding (signage, TV/radio spots, Web campaigns, collateral) that generate: *100% of revenue objectives & over-goal ROI from marketing turnarounds, product rebranding, & expanded online sales *20%+ profit increase gained by influencing creation of a marketing cooperative that strengthened & revitalized brand messaging *Better on-site conversions from sales training, goals, & new commission/sales incentives ►National Recognition My work has sparked interest and solidified brand messages across multiple retail locations/demographics, with recognition including: *25+ distinctions: Best TV Ad (I Get The Feeling), Best Logo, Best Radio Spot (Expect the Unexpected), Best Ad Campaign, Best Signage, + others *Sales & Marketing Council Marketing Director of the Year ►Online Impact I've leveraged Twitter and Facebook to sell out events, and created strong Web traffic results that include: *Grew online sales to 11% of total, with high visitor volume/site statistics *Created blog promotions among the first in the industry Specialties: Marketing Strategist Product Marketing Marketing Automation Competitive Analysis Media Relations Public Relations Marketing Collateral Brand Identity Agency Relationships Creative Direction Product Management Data Analytics Sponsorships Key Alliances Revenue Growth Web Strategies Social Media Strategic Planning Product Roadmaps Marketing Communications Market Research Joint Ventures Multi-Media Campaigns Post-M&A Integration Team Building Product Launch Sales Planning/Support Merchandising
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