Find Verified Emails for Link Building
Link building outreach means reaching the person who controls an existing page, a resource list, an old post with a broken link, a page that already mentions a brand without linking to it. Anymail Finder finds a verified email for that contact from the domain alone, when a name isn't listed anywhere on the site.
Why Anymail Finder works for link building
Search by domain alone when the site lists no author name, common on resource pages and older posts.
Decision Maker search reaches a site's Marketing category contact by role when no specific editor is named.
Verification runs live against the mail server, so an outreach list isn't built on an address that bounced months ago.
Bulk Email Finder works a full prospect list of target domains at once.
A search that doesn't turn up a valid address doesn't use a credit.
Start from what the target page shows
A domain, no author listed
Resource pages and older posts often list no byline at all. Search by domain alone and Anymail Finder finds a relevant contact at that site.
A named author or editor
When a post does list a name, run it through the standard Email Finder with the domain for a verified email in one search.
No obvious contact, but a company behind the site
For a site run by a company rather than an individual blogger, Decision Maker search with a Marketing category usually reaches the right person.
A full list of link prospects
For a prospect list built from a backlink gap analysis or a resource-page search, Bulk Email Finder processes the whole list of target domains in one job.
A link building campaign is only as good as its reply rate
Link building outreach already has a low response rate by nature: most site owners ignore most requests. Sending a share of that limited volume to addresses that bounce compounds the problem: fewer total prospects that were ever reachable in the first place.
Link building targets existing pages; guest posting offers new ones
Link building outreach asks a site owner to add or update a link on content that already exists, a resource page, a broken link, an old mention. Guest posting outreach pitches a new piece of writing to be published on their site. The contact is often the same person, but the ask, and the reply that works, is different. See Guest Posting for that side.
Common link building scenarios
Resource page outreach
Reaching the owner of a curated resource or links page to request inclusion, when no author name is listed anywhere.
Broken link building
Contacting a site owner about a dead link on an existing page, with a working replacement to suggest.
Unlinked brand mention outreach
Reaching the author of a post that already mentions a brand by name, to ask for that mention to be linked.
Digital PR link follow-up
Reaching a site or journalist that covered a story or data release, to request a link be added where one was missed.
Frequently asked questions
Start finding emails that deliver.
100 free credits to start. Pay only for safe-to-send emails. Plans from $29/mo.
100 credits included · No charge to try