Senior Vice President, Head of ZMG Shopping
Leaders in Tech, Gaming, Healthcare & Shopping
Accomplished interactive marketer with extensive corporate-client side and agency-service side experience in travel, consumer electronics and real estate verticals. Served as an account lead for the first half of my career with some of the top interactive agencies managing cross disciplined teams of project managers, designers/copywriters and developers, overseeing mission critical Web site initiatives including large scale redesigns for Fortune 500 brands. Experienced internal leader of online marketing discipline for national brands focusing on cost effectively driving, retaining and analyzing Web traffic through SEM, SEO, affiliate marketing, social media marketing, banner based media buys, partnership development, email marketing, and Web analytics. Complete Web operation oversight of B-to-B & B-to-C Web sites ranging from day to day maintenance to strategic guidance of the brand's feature and function road map for all Web business models including lead generation, e-commerce and advertising. Specialties: Affiliate Marketing, SEM, SEO, Web Analytics, Coremetrics, Google Analytics, Wordpress blogs, Social Media Marketing, Media Buying, Content Syndication, email Marketing, Web Site Maintenance, e-Commerce, Content Management systems
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