B Morrison Email Address

Research Chemist

Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open advertising platform that uses publisher site level data to connect brands to active consumer intent.

Developing long term mutually beneficial business partnerships and mentoring / developing talent to be the absolute best they can be are my passions. Over 16 years of successful and progressively responsible advertising sales and sales management. I love bringing internal teams together and building up individuals so that they can reach their full career potential. In-depth understanding of online media tactics and measurement. I believe effective digital marketing lies in cohesive initiatives across multiple touch points. The consumer does not operate in silos and neither should we! Love a good challenge Love creating a positive and supportive environment Love seeing a big idea come to fruition Calm in the midst of chaos Although completely unrelated; I love all things Marvel and Star Wars (I am a complete yet socially adjusted nerd) Specialties: Brokering Partnerships, Training and Employee development, Relationship Development and Digital Shopper Marketing Last but not least I love making new professional acquaintances, so please reach out if you want to talk media, business or Movies!