Derek Wiggins Email Address

Chief Executive Officer of GBA

Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open advertising platform that uses publisher site level data to connect brands to active consumer intent.

I co-founded GBA/Guilty by Association to empower marginalized artists and expand the arts ecosystem for all. My passion for driving social change, love of the arts and experience in digital marketing has led me to create a safe, brave place for artists and an open, accessible marketplace for consumers. Pushing the needle on innovation is a defining characteristic of my life, and career. I created Supreme collaborations and built courts in public parks to democratize elite sports. I started in mobile when it was just a ringtone and in digital marketing when it was a website, and today have scaled several digital companies to acquisition. I'm a skateboarder who loves arts and culture. I'm endlessly curious and seek out change. I build, collaborate and bring ideas to life — and with GBA/Guilty by Association — I want those ideas to change the future.