Senior Vice President Marketing and Communications
The XFL is jointly owned and operated by WWE Entertainment, Inc. (NMS:WWE) and NBC. Attached are the XFL week-by-week, team-by-team, NBC and UPN schedules. For more schedule and ticket information go to XFL.com.
Strategic Operator. Architect of the Consumer Journey. Cultivator of Fandom. Deviser of Ticketing, Product & Performance Marketing Revenue Optimization. Experienced business operations and marketing executive, driver of business impact, delivering product/performance marketing across ticketing, premium, hospitality, partnerships and experiences for world-class brands/events including NY Rangers, NY Knicks, Madison Square Garden, On Location Experiences: NFL’s Super Bowl, BudLight Super Bowl Music Fest, NCAA Final Four and XFL. Collaborative leader & partner with proven success in establishing and driving business operations, developing high-functioning cultures, establishing organizational structures, brand building, integrating sales/marketing/retention strategies and implementation across all lines of business with an entrepreneurial spirit and calculated risk taking in two decades in sports and live entertainment. Specialize at leading and building strategic business solutions, data-driven decisions, go-to-market strategies, increasing brand affinity, deepening consumer engagement, revenue growth strategies and enhancing fan experiences within fast-paced, highly complex organizations business environments and start-ups.
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