Orla Mitchell Email Address

Global President Gum and Mints Category for Mars Wrigley Confectionery

Wm. Wrigley Jr. Co. is primarily engaged in manufacturing chewing gum or chewing gum base.

After joining WaterWipes in February 2020 Orla has been appointed CEO and board member of Waterwipes. An Irish founder owned global success story the WaterWipes brand, as the world's purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally. Orla is excited to lead the next chapter of this purpose led successful growth story globally. Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy , Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra,, 5, Doublemint, Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy). Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda. Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe. Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland, and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns. Orla received her degree in Business Studies and Marketing from University College of Galway, and also holds an MBS in International Marketing from the University College of Dublin.