Some informations about David Elliott:
Senior Digital Marketing and CRM Manager at Wickes
David lives in London, England, United Kingdom.
Graduated from The Institute of Direct Marketing
Senior direct marketing professional experienced in managing large scale, results driven direct marketing communications and e-CRM programmes in both the public and private sector. I have worked on a number of high profile, behaviour change campaigns across B2C and B2B, covering acquisition, retention and CRM activity. These include Change4Life, TDA teacher recruitment, Independent Safeguarding Authority (ISA), Business Link, the Wickes' MyCard loyalty scheme and currently Wickes' CRM and Direct Communications Programme.I am commercially aware with a robust knowledge of direct and digital marketing's role in developing customer-centric contact strategies and the requirements for delivering effective CRM to maximise objectives, sales and ROI. Key strengths include excellent project management, supplier management and building positive, productive relationships with internal and external stakeholders.Specialties: Acquisition - using direct mail, email, door drops, inserts, SMS and outbound calling. CRM implementation and contact strategy planningContact centre procurement and contract managementResponse handling FulfilmentCreative briefing and developmentEvaluation

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