Claire Carter Email Address

Helping A Specialist Bank Understand and Reach Its Customers

Wesleyan Assurance Society is a financial services company that provides personal and commercial insurance and financial services.

16 plus years in business to business marketing, 11 of which have been in a senior management capacity. Key in defining the role of marketing within the organisation, setting the marketing strategy and building related processes, budgets, supplier networks and teams and using this base to extend good practice into the business. Successfully led teams to deliver through time of great organisational change i.e pre sale, post sale, rebrand and repositioning. Experience of working overseas establishing a Chinese joint venture, an Indian entity and as part of an EMEA operation. Director at m-hance India Pvt Ltd. December 2012 - March 2014. Responsible for m-hance inside sales January 2014 to April 2014. Working alongside our USA, UK & ROW channel team to establish channel network. Chair of the Chartered Institute of Marketing Membership and The Profession Advisory Board. Multi - lingual French, German and Mandarin Chinese. Public and private sector experience in a software, print and packaging and media context. Specialties: Business and marketing strategy, start ups and new projects, leadership and change management, customer experience and satisfaction, staff incentive and rewards, event management, product management, pricing strategies, channel marketing, brand and profile building and maintenance, reference programs, internal communications planning and delivery, product launches, product training, product rationalization, reporting and analysis, on-line marketing, business writing, public relations, public speaking, team and individual development, social enterprise network community development, inside sales team development.