Laura Cole Email Address

Vice President, Marketing

Vivial is a groundbreaking ad tech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. Vivial's mission is to help our customers grow their business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results. Vivial's success is highlighted by recognitions such as: "Fifth Hottest Technology Company," Forbes| "Best Local SEO Company," Top SEO| "Green Initiative" award from the prestigious national Comunitas Award.

As a seasoned marketing executive with more than 15 years of experience, Laura uses her entrepreneurial spirit to lead all of Vivial’s marketing functions including marketing communications, digital marketing, investor relations, product marketing, partner marketing and go-to-market strategy.Laura began her career at Vivial as an account executive, working directly with the company's small- and medium-size business clients, so she understands their needs and unique challenges when it comes to digital marketing support. She is able to take this knowledge and work with Vival's team and agency partners to develop marketing campaigns that resonate and appeal to SMBs. She has also served in sales, operations, product development and product marketing roles, which allows her to leverage her end-to-end knowledge to create a successful marketing strategy for all the divisions within Vivial.One of Laura’s most significant accomplishments as vice president of marketing at Vivial has been leading a yearlong rebranding effort for the organization. This complete brand overhaul focused on the merger of multiple brands into one advertising technology company. The process included selecting agency partners, choosing the new brand and driving the brand launch plan for full rollout on an aggressive schedule. Today, Vivial’s suite of technology solutions are designed to help businesses of all sizes reach target customers and increase their marketing ROI with actionable customer insights. Vivial also provide our partners with access to it’s proprietary SaaS- platform, which they can white label for their customers based on their needs and budget.Laura’s core competencies include:-Strategic marketing and communications planning and management-Product lifecycle management-Competitive landscape analysis-Go-to market implementation and logistics-Solution selling and packaging-Team building and development