Brian Herzfeldt Email Address

Service Design Manager

Viking Cruises, the leader in river and small ship ocean cruising, offers destination-focused itineraries designed for experienced travelers who have an interest in geography, culture and history. In its first year of operation, Viking Ocean Cruises was rated the #1 ocean cruise line in Travel + Leisure's 2016 "World's Best" Awards, which came on the heels of being rated the highest of all cruise lines in the 2015 "World's Best" Awards. Viking currently operates a fleet of 61 vessels, offering scenic cruising along the rivers and oceans of the Americas, Europe, Russia, Egypt, China, and Southeast Asia. By 2020 the company will operate six 930-passenger ocean cruise ships; currently the two ships in the fleet sail itineraries in Scandinavia and the Baltic; the Western and Eastern Mediterranean; and the Caribbean and North America. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Cond Nast Traveler's "Gold List" as well as recognized by the editors of Cruise Critic as "Best River Cruise Line" and "Best River Itineraries," with the entire Viking Longships fleet being named "Best New River Ships" in the website's Editors' Picks Awards.

SUMMARY With over a decade of experience designing digital experiences, I’ve played roles ranging from the strategic to the conceptual to creating detailed designs and specifications. Interfaces are conversations with people and my job is to make sure they are the right ones, with the right people at the right times. I thrive in collaborative environments and am at home in front a white board. METHODS & TOOLS Contextual inquiry, service design, ethnography, competitive analysis, heuristic evaluation, information architecture, personas, affinity diagramming, user journeys, workflow analysis, user research, testing, agile, analytics, Adobe Illustrator, Sketch, Photoshop, Keynote, Axure, Omnigraffle, Visio, Invision. CLIENTS Viking Cruises, Toyota Motor Corporation, Scion, AlphaGraphics, NetApp, Public Storage, American Homes for Rent, The Irvine Company, Vizio, Accenture, Paramount Pictures, Trinity Broadcasting Network, Qualcomm, Bethesda Software, Choice Hotels International, Southern California Edison, FOX Television, Parsons Engineering, Farmers Insurance, Yellowpages.com, McDonalds, Cisco and MedAssets.