Adam Haber Email Address

Web Analytics Manager

Viking Cruises, the leader in river and small ship ocean cruising, offers destination-focused itineraries designed for experienced travelers who have an interest in geography, culture and history. In its first year of operation, Viking Ocean Cruises was rated the #1 ocean cruise line in Travel + Leisure's 2016 "World's Best" Awards, which came on the heels of being rated the highest of all cruise lines in the 2015 "World's Best" Awards. Viking currently operates a fleet of 61 vessels, offering scenic cruising along the rivers and oceans of the Americas, Europe, Russia, Egypt, China, and Southeast Asia. By 2020 the company will operate six 930-passenger ocean cruise ships; currently the two ships in the fleet sail itineraries in Scandinavia and the Baltic; the Western and Eastern Mediterranean; and the Caribbean and North America. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Cond Nast Traveler's "Gold List" as well as recognized by the editors of Cruise Critic as "Best River Cruise Line" and "Best River Itineraries," with the entire Viking Longships fleet being named "Best New River Ships" in the website's Editors' Picks Awards.

Accomplished web analyst with 15+ years experience in marketing and e-commerce environments. Core strengths include digital analytics, testing and optimization, business intelligence, and CRM. Proven ability to navigate complex problems and deliver solutions that improve the bottom line. Insights have generated millions of dollars in revenue and cost savings for clients/employers in a wide range of industry verticals including retail, travel, healthcare, technology, financial services, education, and more. SKILLS & QUALIFICATIONS:  Web analytics  Tag management  A/B and multivariate testing  Conversion rate optimization (CRO)  Data visualization and storytelling  Data mining and advanced statistics  Business intelligence  Customer Relationship Management (CRM)  Digital media (SEM/SEO, email, display, paid social)  HTML, JavaScript, CSS, and SQL (working knowledge)  Project management TOOLS: Web Analytics  Google Analytics  Adobe Analytics Tag Management  Google Tag Manager (GTM)  Adobe Launch (formerly Dynamic Tag Manager)  Tealium iQ (TiQ) Testing / Customer Experience Management (CXA)  Google Optimize  Adobe Target  Optimizely  Monetate  Hotjar Data Visualization / BI  Tableau  Power BI  Adobe Analysis Workspace (formerly Ad-Hoc Analysis / Discover)  Microsoft Excel and Access Statistical Analysis  SPSS  SAS  R Workflow Management & Communication  JIRA  Asana  Air Table  Trello  Slack